Microsoft and Yahoo proudly announced a partnership in Internet search and advertising on Wednesday intended to create a stronger rival to the industry powerhouse Google.
This is believed to be a measured step that represents a pragmatic division of duties between the two giants to compete Google. Under this Microsoft will provide the underlying search technology on Yahoo's popular websites. The deal provides a lift for Microsoft's recent overhaul of its search engine, renamed Bing, which has won praise and favourable reviews, after years of falling further and further behind Google.
For Yahoo, the deal furthers the strategy under Bartz to focus the firm on its strengths as a producer of web Media sites
